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Event technology case study

Supporting 6,181 Visitors with an AI Event Concierge

The deployment supported 6,181 unique visitors, 15,582 widget sessions, and 3,708 attendee questions, with 3,693 responses delivered across the reporting window. The data also revealed a 66.6% no-match rate, creating a clear knowledge-coverage roadmap for future events.

Live EventAI ConciergeAnalyticsSession Discovery
01 / Event AI Concierge
Client / event
ISTELive 26 and ASCD Annual 26
Product
UO Connect Concierge
Service line
AI/ML Engineering + Intelligent Automation
Source
Post-event analytics report, July 1, 2026

Important distinction: response rate measures whether the system returned a response, not whether every response fully resolved the attendee's request.

The event challenge

Large programs create dynamic attendee navigation needs.

Challenge

Large conference programs create dynamic attendee navigation needs. Attendees need session recommendations, schedule context, room and topic guidance, and follow-up support across desktop and mobile during compressed event windows.

Approach

Deployed an embedded event concierge grounded in structured program content, scoped to event-support questions, and instrumented with usage, response-delivery, no-match, device, and content-gap reporting for organizers.

Measured outcome

The deployment supported 6,181 unique visitors, 15,582 widget sessions, and 3,708 attendee questions, with 3,693 responses delivered across the reporting window. The data also revealed a 66.6% no-match rate, creating a clear knowledge-coverage roadmap for future events.

Executive metrics

What the deployment measured.

Response delivery, relevant-match coverage, and attendee resolution are separate measurements. The source report measured delivery and no-match behavior, not satisfaction or task completion.

Unique visitors
6,181

Audience scale during the reporting window.

Widget sessions
15,582

Repeated use and return visits across the event window.

Attendee questions
3,708

Submitted attendee demand, not answer quality.

Responses delivered
3,693

Reporting-window response count.

Response-delivery rate
99.6%

System returned a response; not a satisfaction or resolution metric.

No-match rate
66.6%

Knowledge coverage gap and future content roadmap.

Follow-up rate
38.5%

Share of engaged sessions with two or more questions.

Mobile + tablet usage
45.3%

Portable-device usage during the event.

Deployment setup

How the concierge was positioned for the event.

Embedded attendee access

The concierge was delivered as an embedded web experience inside the event environment, giving attendees a familiar place to ask natural-language session questions.

Structured program grounding

Responses were grounded in event program content such as sessions, days, times, rooms, tracks, topics, and program links when those fields were available.

Event-scope constraints

The experience was framed around session and event-information support rather than a general-purpose chatbot.

Telemetry and reporting

Usage, response delivery, no-match behavior, device mix, and content-gap themes were measured for operational monitoring and post-event analysis.

Tool in use

What attendees and organizers see.

These visuals are representative product screens and do not include private attendee conversations.

Representative UO Connect Concierge desktop view showing a natural-language question and session recommendation cards.
Representative desktop view: an attendee asks for session recommendations and receives structured session cards with time, location, and links.
Representative mobile UO Connect Concierge view showing a follow-up question in the embedded chat interface.
Representative mobile view: the concierge supports follow-up questions in a compact event-floor experience.
Representative organizer analytics view with demand, engagement, device, and content-gap metrics.
Representative organizer view: usage, engagement, device mix, and unanswered-theme reporting turn attendee questions into planning data.
Traffic funnel

From visibility to submitted questions.

The corrected funnel separates widget exposure, opened sessions, engaged sessions, submitted questions, and delivered responses.

15,575
Impressions

The concierge was visible across the event experience.

4,341
Opens

27.9% impression-to-open.

2,013
Engaged sessions

Sessions that asked at least one question.

3,708
Questions

Engaged attendees often asked more than one question.

3,693
Responses delivered

Response delivery, not answer resolution.

What the deployment revealed

System availability alone is not enough.

The technical service returned responses to nearly all questions. The 66.6% no-match rate showed that the quality and structure of the underlying event data determine whether an attendee receives a useful result.

Recommendations

Practical improvements for future events.

  • Normalize session titles, dates, times, rooms, tracks, formats, speakers, audiences, and topic tags.
  • Support multi-constraint requests such as AI sessions for teachers on Monday afternoon.
  • Track relevant-match rate separately from response-delivery rate.
  • Add helpful/not-helpful feedback, recommended-link clicks, session saves, and task-completion measurement.
  • Reduce average response time below 8 seconds and 95th-percentile response time below 10 seconds.
Methodology

How to read these metrics.

  • Response-delivery rate measures whether the system returned a response. It does not measure answer accuracy, satisfaction, helpfulness, task completion, or resolution.
  • The 66.6% no-match rate is intentionally reported because knowledge coverage was the main limitation and a content-improvement signal.
  • Cost, cache, and geography telemetry were unavailable or uninstrumented and are not used for public claims.
  • Screenshots are representative product visuals and do not expose private attendee text.

Results are based on the UO Connect Concierge post-event analytics report generated July 1, 2026 from the client live instance.

Planning a complex conference or association event?

If your event program is too large for static search alone, start with a free consultation. We can scope the data, embedded experience, and reporting model around your environment.

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